Kellogg’s Australia continues its My Perfect Bowl campaign with a new installment, that focuses on corn flakes.

The ad features a diverse cast of Australians sharing their thoughts on the perfect bowl and on corn flakes. “It’s not till the milk hits the corn flakes that the smell gets released,” a father says. “It’s almost semi-spiritual,” another man says.

The “My Perfect Bowl” campaign debuted in 2019 as the brand aimed to ignite debate amongst fans while celebrating the simple, universal joy of having a perfect bowl.

“Everyone has their own way of enjoying their Kellogg’s cereal. Whether it’s the topping they put on or the time of day they have it, it’s their perfect bowl – and why mess with perfection? We wanted to ignite debate amongst fans while celebrating the simple, universal joy of having a perfect bowl of one of Australia’s most loved cereals,” Tamara Howe, marketing director, Australia and New Zealand, Kellogg’s said in a press statement.