Foxtel-owned streaming service Kayo Sports has launched a new star-studded ad campaign.
The spot, created by a sit-com style, features Richmond Tigers star Dustin Martin and the Melbourne Storm’s Cameron Munster cooking up a storm in the kitchen, and motor racing driver Cameron Waters completing a speedy grocery run.
The commentary is provided by Anthony Hudson and Roosters player Luke Keary also makes an appearance.
Kayo’s “Sport Lives Here” campaign also includes out-of-home, press, radio, social and digital.
“We wanted to show people what life would look like if all the world’s best athletes from over 50 sports, literally did live together as they do on the Kayo platform. The consequences of how they manage their “home” has proven to be a really engaging way to bring a broader audience in beyond the sport nuts.” Tom Martin, Special Group Australia’s partner and chief creative officer, said in a press statement.