John Lewis Home Insurance Boy in his Mom's Clothes Advert

John Lewis & Partners have released a new ad for its Accidental Damage add-on, available for its Home Insurance.

The spot features a boy wearing his mom’s clothes, jewelry, shoes and make-up and making a mess throughout the house, as he dances around to the rhythms of Stevie Nicks’s “Edge of Seventeen”. He knocks vases and picture frames, leaves traces of nail varnish along the bannisters, stains the carpet and many other pieces of furniture, walks on the kitchen table and spreads glitter all around to eventually throw himself on the beautiful green sofa.

As the advert ends, an onscreen line urges viewers to “Let life happen”.

John Lewis Insurance customers can create their perfect policy by choosing Gold, Silver or Bronze cover and select optional add-ons, including Accidental Damage. They can change or cancel their policy any time, without paying fees, and pay no more than a new customer when it’s time to renew. Other add-ons include Personal Cyber Cover, Legal Expenses Cover, Bicycle Cover, and Home Emergency and Boiler Servicing Cover.

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