INFINITI has released a new ad to promote its digital shopping and at-home test drive and delivery service INFINITI Now, which allows potential buyers to take care of all the preliminary hassle of buying a car without leaving the house and schedule a 24-hour at-home test drive.
The 30-second spot opens with a man ready to check out his INFINITI QX50 test drive, brought in front of his house on a Monday morning. “With INFINITI NOW, your test drive comes to you, so you can try one car, one day, and another the next,” the voiceover says, while onscreen images show the man testing the QX50 one day, the QX60 the next day, when he goes with his girlfriend to take a bath near a waterfall, and the QX80 on another day, when he drives it to an open-air “movie theater”.
“Because when you find the kind of luxury that fits you, you’ll know. Experience luxury on your terms when you purchase or lease a new INFINITI online with INFINITI NOW,” the voiceover adds at the end of the commercial.
Serving as soundtrack is the 2016 single “Painting (Masterpiece)” by Lewis Del Mar, which was featured on FIFA 17 original soundtrack.
The automaker joined thus the trend of offering concierge services to car buyers, as well as at-home pickup and delivery, in May 2020, in reaction to the coronavirus pandemic.
The INFINITI NOW service also offers online shopping, research, and financing arrangements with Infiniti personnel via text or It also adds additional features to the service center with pickup and drop-off service and an interactive multipoint inspection using the company’s ICAR-X service.