H&M has released a new ad for its babywear, highlighting that, while you have the sweetest lullabies, H&M has all the babywear you need.
The 15-second spot features a toddler who doesn’t want to go to sleep at night and turns the bedtime into a nightmare for his mom, who is exhausted. “What if we make this time count?” an onscreen line reads at the end of the of video, which sees the mother falling asleep with the little kid in her arms. Clad in a comfortable H&M onesie, the baby sleeps like a little angel. An onscreen line urges viewers to find babywear.
In another commercial, released earlier this month, the fashion retailer showed a dad trying to feed his baby at dinner time.
H&M’s babywear range includes newborn bodysuits, newborn dresses, shorts and newborn cardigans in dreamy colours and soft fabrics, as well as snuggly sleepwear and newborn outerwear. The retailer offers free delivery for H&M Members, and free and flexible returns.