Hanes urges people to find their ball-ance with the new Hanes Comfort Flex Fit Total Support Pouch Boxer Briefs in its latest commercial.
The ad stars actor Tony Cavalero as Hans, a ball-ance guru who showcases the brand’s new innovative boxer briefs, which feature unique breathable mesh panels, that help men feel secure, separated and supported, and provide all-day comfort. Cavalero wears the briefs in a variety of places to illustrate the comfort these briefs ensure in all kinds of situations and encourages men, at the end of the spot, to find their balance with the Total Support Pouch from Hanes.
“Comfort is at the core of the Hanes brand and helping consumers be more confident is our obsession,” Jaye Powell, vice president and general manager, men’s underwear and socks, HanesBrands, said in a press statement. “We set out to redefine what it means for men to be truly comfortable and confident in their underwear and the innovative Comfort Flex Fit Total Support Pouch boxer briefs are the result. This product will make men rethink their underwear”.
Hanes Comfort Flex Fit Total Support Pouch boxer briefs are now available for purchase at major retailers and directly to consumers through retailer websites, the brand’s website and in owned stores.