GUCCI The Beloved Show Dakota Johnson & James Corden Commercial

GUCCI has launched a new ad campaign, titled “Gucci Beloved,” which is described as a playful ode to the Hollywood late-night talk show and shines the spotlight on an all-star lineup of celebrities and the House’s signature handbags.

One of the videos, directed by artist, photographer and director Harmony Korine with creative direction by Alessandro Michele and art direction by Christopher Simmonds, features Dakota Johnson as she goes to The Beloved Show, hosted by James Corden, where she showcases a Dionysus handbag, which boasts a distinctive tiger-head spur, steeped in Greek mythology.

The Gucci Beloved campaign also features other celebrities, including Harry Styles, Awkwafina, Sienna Miller, Serena Williams and Diane Keaton, as well as the Jackie 1961, Gucci Horsebit 1955, and Marmont bags.

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