Gem Dior Collection Cara Delevingne Claspless Watch Commercial

Cara Delevingne stars in a new campaign for Dior Jewelry, dedicated to the Gem Dior collection.

The British model showcases new pieces from the new lineup against clean, gem-toned backdrops.

Designed by Victoire de Castellane, Gem Dior 2021 includes seven watches and 11 pieces of jewelry (bracelets, rings, and earrings) featuring various gemstones and minerals in an abstract form.

All of the seven watches have octagonal faces reflecting the natural shape of rough tourmaline, while the dials are also set with a gemstone or mineral, including white mother-of-pearl, onyx, lapis lazuli or malachite.

The pieces feature a stacked design, with offset links of varying lengths. Some links are swapped with ones adorned
with brilliant diamonds while others are set with vibrant gemstones and minerals.

“The spirit of this collection is modern, it’s a style I would describe as abstract organic, an organized commotion
that proved a true technical challenge for our ateliers,” Castellane said.