The Gecko has a daydream that he is in the middle of the action with the Black Widow in the latest GEICO ad.
The spot features the cute mascot in the back seat of a taxi, seeing a promo for the Black Widow movie, which launches in theaters on July 9, and wondering what it would look like if he was in the movie. He is then suddenly in the middle of the action with the Black Widow. He can’t help make a reference to what they always say at GEICO (namely “Safety first”) and, asked if he has a plan while they are chased, he says he thinks they should leave their insurance information.
The commercial ends with lines encouraging viewers to experience Black Widow in theaters starting July 9 or order it on Disney+ Premier Access.
Created by The Martin Agency and modified in 2005 to a CGI character by Animation Director David Hulin, GEICO’s reptilian mascot first appeared in 2000, during the Screen Actors Guild strike, that prevented the use of live actors, and became GEICO’s longest-running mascot, appearing in more than 150 commercials. Over the years, he has been voiced by multiple actors, including Kelsey Grammer, Dave Kelly, and Jake Wood.
In this ad, the mascot is voiced by Jake Wood and the cab driver is played by Jordan Gelber.