The Gecko makes Scrummy Yummy Raspberry Jam in GEICO’s latest ad.
The spot opens with the mascot saying that GEICO’s 85 years isn’t just about time, it means experience, and makes an analogy with him making jams. “If I told you I’d been jarring raspberry preserves for 85 years what would you think? Well, at first you’d be like ‘That has gotta be some Scrummy Yummy Jam!’ And then you’d think ‘He looks fantastic! I must know his skin care routine.'” the Gecko says, taking a bite from a slice of toast with raspberry jam.
The commercial, which also sees the mascot jarring Gobsmacking Grape Jam, Cracking Good Blueberry Pear Jam, and Could Be Bit Better Blackberry Jam, ends with the voiceover saying the tagline “GEICO. Saving people money for 85 years”.
Created by The Martin Agency and modified in 2005 to a CGI character by Animation Director David Hulin, GEICO’s reptilian mascot first appeared in 2000, during the Screen Actors Guild strike, that prevented the use of live actors, and became GEICO’s longest-running mascot, appearing in more than 150 commercials. Over the years, he has been voiced by multiple actors, including Kelsey Grammer, Dave Kelly, and Jake Wood.