GEICO promotes its motorcycle coverages in a hilarious new commercial.
The spot features Carl, a young man who was supposed to line a baseball field but started daydreaming that he was riding a motorcycle and did quite a mess on the field. The worker, imagining himself as a rider on the open road and singing “Build Me Up Buttercup” by The Foundations, ruined the field and hoped that no one would notice. However, looking around, he realizes that it can’t pass unnoticed.
At the end of the commercial, the voiceover says that, “If you ride, you get it,” and adds the tagline “15 minutes could save you 15% or more”.
GEICO has released several ads for its motorcycle insurance. One of them showed a man at his baby gender reveal party who imagines he’s riding the motorcycle and singing The Troggs’ single “Wild Thing”, a father daydreaming about riding his motorcycle and singing Whitesnake’s 1982 power ballad “Here I Go Again” while at his son’s birthday party, and a groom daydreaming about riding his motorcycle while saying his wedding wows.
GEICO says it offers “cheap insurance rates and great coverage” regardless of the two-wheel vehicle you have, be it a sport bike, moped, cruiser, touring bike, standard, or antique.