GEICO has released a new installment in its Bundling Made Easy campaign, featuring a couple of new homeowners who admire the character of their historic home, but are still working on fixing the pipes.
The spot opens with the couple, played by Michelle Ortiz and Rey Goyos, listing some of the things they like about their new home, which is “a great old house,” such as good bones and wraparound porch. However, they have an issue to deal with the pipes, which are making strange noises. As the video continues, it turns out there are bagpipers playing the bagpipes around the house – under the kitchen sink, in the shower, and in the garage, behind the boiler.
However, the two homeowners, who couldn’t solve their problem not even with help from plumbers, are happy that GEICO made bundling their home and auto insurance easy and helped them save money.
The commercial, which also features Price Carson as the plumber, Scott MacDonald, Patrick Darcy and Jeff Bowser as the three bagpipers, ends with the voiceover urging viewers to visit the insurance company’s website for information on bundling.
GEICO’s “Bundling Made Easy” campaign also includes several other similar commercials, in which new homeowners have different problems. In one of the spots, a young couple who love their new spacious home must deal with many aunts who come to live with them for a while. In another one, a couple of new homeowners ended up with a HOA named Cynthia, who does a series of things that would drive anyone crazy. Other ads feature a couple having the heavy metal band Ratt as neighbors, which is not quite easy for them, as the musicians perform in the apartment very often, and another couple having a clogging problem in their new home: their neighbors are clog dancers and can’t help doing their dance not even when they’re eating or doing various household chores.