GEICO has released a new installment in its “Bundling Made Easy” campaign. This time, the problem the homeowners have is due to an animal in the attic.
The spot opens with the couple saying they love their home, where they lived for years. They have a problem though: an animal in the attic. The creature, who is “Animal,” the wild and frenzied monster drummer of the fictional band, Dr. Teeth and the Electric Mayhem, from The Muppet Show, is featured playing drums and shouting, showcasing his three styles of music – loud, louder, and deafening. The crazed percussionist is also shown disturbing the homeowners when they need to concentrate.
“At least GEICO makes our bundling our home and car insurance easy,” the woman says.
The commercial, which informs that the homeowners, condo and renters coverages are written by non-affiliated insurance companies and secured through the GEICO Insurance Agency LLC, ends with the voiceover urging viewers to go to geico.com for bundling made easy.
GEICO’s “Bundling Made Easy” campaign also includes several other similar commercials, in which new homeowners have different problems. One of the spots, for instance, features a young couple who love their new home, now that they have a lot of space and a guestroom, but they also have many aunts who come to live with them for a while and force them to deal with all kinds of unpleasant situations. Another ad features a couple of new homeowners talking about the advantages of their home, ignoring the HOA, named Cynthia, who does a series of things that would drive anyone crazy. Other ads feature a couple having the heavy metal band Ratt as neighbors, which is not quite easy for them, as the musicians perform in the apartment very often, and another couple having a clogging problem in their new home: their neighbors are clog dancers and can’t help doing their dance not even when they’re eating or doing various household chores.