GAP SP21 Individual of Style Campaign Commercial Models

Gap has released its GAP Individuals of Style Campaign, featuring GENERATION GOOD, a collective of unique individuals taking action as forces for good.

The spot, titled “Anthem,” features a diverse cast posing in front of the camera while rocking various styles from the brand’s Spring 2021 collection. They are model Devyn Garcia, Aurora James, creative director, activist and founder of the 15 Percent Pledge, dancer, actor and choreographer Mikhail Brayshnikov, musician Dizzy Fae, model, musician and skater Donovan Wildfgong, Olympic Hopeful Skateboarders Bombette & Kayo Martin, fashion director Corey Stokes, Global Tattoo Artist Dr. Woo, model Ruth Bell, Trans Community Leader D’Jamel Young, museum curator and writer Kimberly Drew, fine artist Jon Key, skater, photographer and actor Evan Mock and award-winning chef entrepreneur and TV personality Melissa King.

The Gap Collective spring capsule, designed by Courtney Minor, Tatiana Hill, and Dwayne Dupréy, artists and allies in Gap Inc.’s African American Networking Group, promotes environmentally conscious product while reducing impact on the planet with less waste, less water, lower emissions, better materials, and support for workers, will launch on March 22, which marks the World Water Day.

The anthem commercial is set to debut on national television and digitally on March 8, 2021.

Serving as soundtrack is Michael Kiwanuka’s single “You Ain’t the Problem”.