Gala Bingo advertises its Boss Benefits in a new ad.

The spot highlights that this new range of rewards, called Boss Benefits, gives members the chance to earn great discounts on high street shops and restaurants and features a man doing all kinds of stunts on the clothesline, gathering and folding his clothes up in the air, with a little help from his dog, who’s holding the basket for clothespins.

In order to maintain the Boss Benefits Account and get discounts and deals on popular restaurants, pampering sessions, gyms and fitness centres, days out, and takeaway venues like Costa Coffee, members must deposit and wager a minimum of £80 every 28 days.

Gala Bingo launched its “Bingo like a Boss” campaign and tagline in February 2020 in a bid to raise awareness of responsible gambling. The operator enlisted the popular reality TV star Paisley Billings to play a woman called Gloria.