Experian promotes its mobile app in a new commercial featuring John Cena and his cow.

The spot features the actor/WWE wrestler on a place that faces turbulence, getting ready to jump, together with the cow. “To spring into action we need the right tools (he says referring to a parachute, which he puts on) and to save money you do, too,” he mentions. He then shows off the Experian app, declaring that Experian has the tools you need. He then jumps from the plane on the cow, using a purple parachute personalized with the Experian logo.

The voiceover urges viewers to get the Experian app to find credit cards that can help them save, introducing the app as a great tool to help you save and encouraging people to download it today.

John Cena and the purple cow have appeared in several other ads for Experian, so far. In one of them, he shows up on the purple cow at a party to help a young man boost his credit score and get the credit card he wants, in another one he’s leading a stampede of purple cows to save the day for a downtrodden man stranded with his broken down truck in the desert and a sign reading “credit denied”, and in another ad he sets free a young couple in a lab who are brainwashed to believe that a credit app called Credit-Rama will save them money.