Dwayne “The Rock” Johnson and Xbox teamed up for an ad campaign promoting Johnson’s new energy drink brand, ZOA.
The spot features The Rock giving the gaming community a glimpse at his pre-workout routine, powered up by ZOA. Alex “Goldenboy” Mendez – the industry’s best hype man – serves as voiceover, as Johnson moves through his warm-ups, powers up and boosts his stats with a refreshing can of ZOA Energy pulled from a custom Xbox Series X ZOA mini-fridge.
The new healthy warrior energy drink, described as “the re-imagined healthy energy drink packed with a unique mix of vitamins and superfoods – perfect for Everyday Warriors, who always find the time and energy to do what they love, whether that’s playing Xbox, putting in a Rock-worthy work out, or both,” comes in several varieties, including Wild Orange, Pineapple and Cocount, Lemon Lime, Super Berry, and Original, each with 160mg of caffeine, and is available for purchase now at zoaenergy.com in North America, to the Xbox community.
Fans have the chance to win their very-own customized ZOA Xbox Package that includes a custom Xbox Series X ZOA mini-fridge fully stocked with ZOA Energy products, a custom ZOA Xbox wireless controller and other fun surprises through Microsoft Rewards beginning March 25th. For an entry into the sweepstakes all they they need to do is redeem their Microsoft Rewards points – this can be done directly on an Xbox console or in the ZOA Sweepstakes section on Microsoft website. Sweepstakes ends June 1, 2021.