E.ON has released a new advert to promote the innovative, superpowered cape designed by fashion brand Scamp & Dude for kids, which absorbs and disintegrates air pollution.
The spot, part of the company’s “Air Heroes” multichannel campaign, created by Engine Creative, features a girl walking to school wearing this cape, which can help her fight car pollution. The voiceover says that this fabric (the Breath fabric) breaks down pollution particles letting you become an air hero.
Adults can enter the prize draw to win E.ON x Scamp & Dude Air Heroes cape for your child and their entire class.
The “Air Heroes” campaign, includes digital, social media, TV partnerships and sponsorship idents and podcast sponsorship, aims to encourage parents to walk to school instead of driving.
Scamp & Dude is a British purpose led brand famous for its superpower infused leopard and lightning bolt loungewear and vibrant designs.