Desigual showcases its most sustainable beachwear collection, “Summer tale,” in a new commercial.
The spot, which aims to recover those evenings and nights that we miss so much with friends, without worries, features a group of friends spending a summer afternoon at the beach, sunbathing and having fun. When the night comes, they are ready to enjoy it wearing pieces from the same collection, which includes looks that work from morning to night.
The soundtrack music is the 2020 “I’m On A Roll” by Grace Mesa, a production team comprised of singer-songwriter Shane Allen of electronic act DANKE and multi-instrumentalist Isaac Carpenter of AWOLNATION.
The pieces in the Summer tale collection are made of recycled fibers and durable materials, such as viscose. The collection also includes footwear, bags, and jewelry.