Dell Orange Toy Car Commercial

Dell promotes its services for small businesses, including the 24/7 support provided by Dell Technologies advisors, in a new commercial.

“To run a growing business is to be on a journey. And along the ride you’ll have many questions, challenges, and a few surprises. But wherever you are on your journey, your Dell Technology advisor is here for you, with the right tech solutions, so you can stop at nothing for your customers,” the voiceover says in the 30-second spot, titled “The Journey,” which follows an orange toy car as it drives from a designer’s office out into the world, among people and real cars in traffic, until it arrives at the designer’s shop, where a girl finds it and wants to buy it.

The designer is there, talking to a Dell Technologies advisor and getting all the support she needs.

Dell says its advisors are there to help small business owners navigate through, providing them with 24/7 one-on-one dedicated support, tailored product solutions, whether it’s storage, laptops, datacenter or the cloud, and technology advice that you can trust.