Corona has enlisted Ricky Fowler to star in its new ad campaign for Corona Premier, described as “The finest light cerveza”.
The spot features the American PGA TOUR player and 5-time winner lounging in the sun, with a beer in his hand. At some point, a noise interrupts his sleep. A golf ball hit his Corona Premier can kept at ice, in a bucket near him. “Sorry, Rickie,” a man’s voice is heard saying in the background.
The beer brand expanded its golf sponsorship portfolio with Rickie Fowler partnership in September 2020.
“As a personal fan of the brand and product, I am thrilled to be able to represent Corona Premier. An ice-cold Corona Premier is one of my go-to beers to enjoy after a round of golf, so to be able to partner with them to offer opportunities for fans to win prizes throughout the golf season and shoot some fun content is really exciting,” Fowler said in a press statement.
Corona Premier has also teamed up with golf and lifestyle apparel brand TravisMathew to offer an exclusive collection of products that includes men’s and women’s shirts, hats, backpacks and more.