Colace Porcupine Commercial

“When pooping is painful, trust Colace to soften that stool and make it easier to go,” this is the idea behind the latest Colace ad, from agency FCB Health New York.

The animated spot opens with the voiceover saying that Colace knows that going #2 can sometimes feel like you “pinched off a porcupine,” “wrestled out a wrecking ball,” “pushed through a pineapple or two,” “tried to pass an elephant,” “rolled out a watermelon,” “strained until you turned a shade of “Oooh!”” and urges viewers to rely on doctors recommended Colace when pooping is painful, to soften that stool and make it easier to go.

Colace Regular Strength Stool Softener is gentle, dependable, and stimulant-free. Viewers are advised to call their doctor for medical advice about side effects.

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