Coca-Cola Turn Up Your Rhythm Curly Girl Commercial

Coca-Cola has launched a new ad, highlighting that it’s uplifting you by turning up the rhythm with a chilled Coca-Cola.

The spot, part of the brand’s “Turn Up Your Rhythm”, which debuted in Indonesia at the beginning of this year, opens with an image from a Coca-Cola factory where bottles of the refreshing drink begin to move to the energetic beats of the BTS cover of X Ambassador’s track “Jungle” on their way out. Fridges filled with Coca-Cola bottles begin to “dance” and a woman waiting at a bus stop is also shown dancing even on the bus.

“It features our new film which takes a look at how dull or idle moments in your day can be transformed into memorable and uplifting ones by reaching for an icy-cold Coke,” Pratik Thakar, Head of Global Creative Strategy and Content, The Coca-Cola Company, said in a press statement earlier this year, mentioning that the campaign, which also includes social media activity, mobile and in-store, will roll out in other countries over the course of this year.