Chase encourages people to learn how to improve their financial health with guidance from Chase in its latest commercial, that carries the tagline “Confidence feels good”.
The spot, scored by groovy music, features a woman who notices a discounted chair while walking down a sidewalk and decides to buy it, especially that she just got some money in her Chase account. She pays for it securely and heads home happy about her purchase. A man cooking in his kitchen watches, on the tablet, a video called “Budgeting Made Simple,” in which a woman says that, “When it comes to your financial health, just a few small steps can make a real difference”.
Eventually, a couple of two women is shown entering a Chase representative’s office to open a savings account for their baby boy, Caleb.
“Learn, save, and spend with guidance from Chase,” the voiceover says at the end of the 30-second commercial, adding the taglines “Confidence feels good” and “Make more of what’s yours”.