UK holiday village brand Center Parcs has released a new omnichannel campaign, created by ad agency Brothers & Sisters.
Titled “Family. Refreshed.”, the spot features a family enjoying various activities together at Center Parcs, such as going wild in the woods, having a subtropical swim and getting their zip back on the zip wire. One thing is sure: they all go from low energy to completely re-energised. They re-connect, have lots of fun doing the things they love or trying new ones, and relax.
Besides engaging in indoor and outdoor activities, visitors at Center Parcs can also eat in one of the restaurants or enjoy a delicious takeaway delivery in their open-plan accommodation.
The song used in the ad is a cover of Stevie Wonder’s “For Once In My Life”, performed by a pop music choir of children and teenagers brought by Young Notes, a community interest company from award-winning Young Talent Academy, that runs vocal coaching classes and provide opportunities for young people in their local area to get involved with singing and dance.
Center Parks offers award-winning family UK breaks and holidays within 400 acres of stunning forest, that your loved ones will enjoy, whether they’re toddlers or teens. The company also offers a guarantee called “Book with Confidence,” which gives you the flexibility and assurance that if your break is impacted by COVID-19, or you simply change your mind, your money and plans are protected.
There are five Center Parcs locations across the UK and one in Ireland, opened in 2019. Once you’ve booked your break, you can start to pre-book activities, make restaurant reservations and order essentials to your lodge online 4 weeks before your arrival date.