Brioni has launched its Spring/Summer 2021 advertising campaign, featuring House ambassador Brad Pitt.
The spot, filmed at the legendary Chateau Marmont in Hollywood, captures the actor’s natural energy and charismatic presence as he poses in front of the camera lying on the bed, on the carpet, and in an armchair, wearing the brand’s “Vagabond” overshirt in double splittable cashmere and the feather-light silk blouson in washed silk.
According to Brioni, the campaign features present-day icons of the Brioni wardrobe, echoing the House’s philosophy of subtle luxury and understated ease, and provides a softer angle of the Brioni man (portrayed by Pitt) in a more intimate setting beyond the spotlight. The fashion label also declares that Pitt is “radiating a modern yet timeless magnetism and charm, a self-confidence rooted in being comfortable in one’s own skin”.
The song used in the ad is the 2018 single “Dunkirk” by Dublin art-punks Silbverbacks.
Pitt has starred in several other ad campaigns for the fashion brand, including the Spring/Summer 2020 and Autumn/Winter 2020 campaigns.