Brawny Towels promotes its Brawny Tear-A-Square paper towels, which have three different sheet sizes all on the same roll, offering thus multiple options for people to choose from, in a new commercial.

The spot features a giant country singer performing an original song about how the Brawny Tear-A-Square paper towels help you reduce the waste as you can grab only a square of a paper towel when you only need a small piece to wipe something out or to hold something small, like a fish stick or a lipstick.

The musician, who takes a jab in his song at Brawny’s competitors, is shown taking a roll of Bounty paper towels from a man’s shopping cart and putting Brawny Tear-A-Square paper towels instead. He urges consumers to “stand tall, tear small, and stop the waste” and “use a little square, not more”.

The commercial ends with the singer leaving and the tagline “Stay Giant” flashing across the screen.

The Brawny Tear-A-Square paper towels offer you the option of a quarter sheet, half sheet or full sheet on each Brawny Tear-A-Square paper towel roll, so you can choose the right paper towel sheet size to suit your needs.

Strong, absorbent and durable, they are perfect for both tough messes and small everyday clean-ups. Moreover, when they are wet and you need to scrub something until it sparkles, they don’t tear.