BOXT promotes its services in a new advert, highlighting that this is “the smart way to buy a boiler”.

The spot features a diverse cast of people who have issues with their boiler and must deal with all kinds of unpleasant situations – such as tradesmen who use words that home owners don’t understand, providers that no longer make certain replacing pieces, and so on.

“Don’t get bamboozled, get BOXT. Over a million people have visited BOXT this year. It’s the smart way to buy a boiler,” the voiceover says at the end of the advert, urging viewers to just order in a few clicks and get it delivered and installed the next day, with a fixed priced and no unexpected surprises.” The ad also informs that the next day installation is valid for orders placed before 3PM.

The soundtrack music is the 1979 cover version of Dandy Livingstone’s “A Message To You Rudy” by The Specials, from their self-titled album.

With BOXT, first you need to answer a few questions about your home and send BOXT a few photos of your home. The next step consists of you choosing a package that’s tailored for you and an install date and, subsequently, the company’s professional engineers will carry out the installation hassle and mess free. There are multiple payment options, from paying in full with a credit or debit card to 12 and 24 month plans with 0% APR and no deposit, to 5 and 10 year plans with 10.9% APR and no deposit.