Bowflex promotes its C7 Bike in a new commercial, which aims to highlight that using the Bowflex Bike is you building a stronger you.

“This isn’t a vanity thing. This is about something bigger, deeper, empowering, and lasting. It’s fitness beyond the physical. It’s you building a stronger you,” the voiceover says in the 30-second ad, which features a diverse cast of people using the Bowflex bike and streaming a live or an on-demand class directly into their home. A trainer is heard in the background motivating them to push their own limits.

Serving as soundtrack is the 2020 song “Epic Modern Classical” by David G. Steele, from his “Beautiful Orchestral Cinema” album. The track is available for purchase on Amazon for $1.29.

The Bowflex C7 Bike features a 7″ HD touchscreen, Bluetooth connectivity, Dual-Sided Pedals, 100 resistance levels, a pair of 1.5 kg dumbbells with easy reach cradles, integrated media rack for your phone or tablet, and connects to world-class apps, including Peloton App, Zwift App.

Users get to watch trainer-led videos and more than 40 incredible destinations to match their cycling speed, with a JRNY Membership.