Bell Canada has released a heartwarming commercial for its Let’s Talk Day 2021, urging viewers to join in on January 28 to help create positive change.

“Whether it’s government funding mental health care or you personally giving to someone in need, when it comes to mental health, now more than ever, every action counts,” the voiceover says in the 30-second ad.

Bell Let’s Talk promotes mental health awareness, acceptance and action built on 4 key pillars: Fighting stigma, improving access to care, supporting world-class research and leading by example in workplace mental health.

Bell has announced that, on Bell Let’s Talk Day, it will donate more towards mental health initiatives in Canada by contributing 5¢ for every applicable text, call, tweet or TikTok video using #BellLetsTalk, social media video view and use of our Facebook frame or Snapchat filter.