Beko promotes its new HarvestFresh™ fridge freezers in a TV ad featuring FC Barcelona players convincing a little girl to eat her carrots.

The spot opens with the skeptical kid at the table, refusing to eat her carrots. Her mom tells her that FC Barcelona players eat their carrots and she gets to see that very soon not only on TV but also live as they come to their house, for a visit.

“Getting them to eat healthy takes a long time. Beko HarvestFresh helps preserve vitamins A and C for longer by simulating the light of sun cycles,” the voiceover says at the end of the advert, adding the tagline “Eat like a Pro”.

The ad is set to run during various shows including Good Morning Britain, Location Location Location, and Sunday Brunch, as well as across the Euro 2020 games.

The new HarvestFresh multi-door and combi fridge freezers preserve vitamins in fruit and vegetables for longer using innovative three-colour light technology. They mimic the sun’s natural 24-hour cycle and in doing so, this unique crisper draw technology preserves vitamins A and C for longer, helping boost your immune system and promote a healthier, more nutritious lifestyle.