Beats promotes the DONDA Listening Event, which will be livestreamed on Apple Music on Thursday, at 8PM, in a new commercial.
The spot features American track and field sprinter Sha’Carri Richardson preparing to launch out of the blocks. her trademark nails and hair take center stage for a few seconds while in the background a new Kanye West song, titled “No Child Left Behind,” plays.
The ad, which ends with the tagline “Live Your Truth” flashing across the screen, debuted during Game 6 of the NBA Finals Richardson, who establishing herself as one of the fastest women on the planet, won’t be competing in the Olympic Games in Tokyo because she got suspended by anti-doping officials for 30 days over a failed drug test. She tested positive for THC, the primary psychoactive compound of marijuana, in June, which prevented her from competing in the event at the Olympics, and USA Track & Field declined to name her to the 4×100 relay team.