Levi’s has launched a new ad campaign for the 501 Originals, featuring Barbie Ferreira.

The brand says of the actress that, by embracing all facets of her identity, she is carving out a space all her own, while creating a lane for others to follow, and features her talking about how it was growing up in New York and how it inspired her love for the 501.

In the 60-second spot she is wearing two outfits – the first one consists of a dark wash jean jacket, a white top, dark wash blue jeans and a colorful necklace and the second one of a dark wash jean jacket, a white, button down shirt that reveals a little bit of her black bra underneath with dark wash blue shorts.

The spot features alternating shots between her dancing around, holding a vintage camera, being interviewed, adjusting her clothing, posing and behind the scenes clips of the on set crew and ends with the “Live in Levi’s” logo.