Bai has launched a new ad campaign for its plant-based energy drink Bai Boost.
One of the spots features a sleepy young man who, after drinking Bai Boost, has an energy boost and starts dancing among fruits used to make Bai Boost, which is available in three varietes – Tangerine Citrus, Buka Black Raspberry, and Watamu Strawberry Watermelon.
The beverage is made from white tea extract, with 110 mg of caffeine, no artificial sweeteners and 10 calories.
The song used in the ad is “Attitude” by PayAttention.
Bai is known for working with Justin Timberlake, who became the brand’s “chief flavor officer” in 2016, after investing in Bai, Christopher Walken, and John Legend for its ad campaigns. Walken and Timberlake co-starred in Bai’s Super Bowl 2017 commercial.