AXE promotes its deodorant in a new commercial, highlighting that it helps you stay clean and smelling fresh for 12 hours.
The spot features a teenage boy who takes a shower and uses the new upgrade AXE body wash before meeting up with a girl. A wave of water follows him as he goes through the city and in a coffee shop, for his date, helping him smell refreshed every single moment.
The song used in the commercial is the 2018 single “Crumbs” by Jordan Dennis, Feat. Blush’ko, from his debut album of the same name.
AXE Body Wash features a formula made with 100% plant-based moisturizers and comes in a bottle made from 100% recycled plastic for sustainable skin care.
The new range includes three fragrances – crushed mint & rosemary, sage & cedarwood, and frozen pear & cedarwood.