Apple has released a new ad for the purple version of its iPhone 12.

The spot features the production process of a purple iPhone 12, which boasts an advanced dual-camera system, Super Retina XDR display with the Ceramic Shield front cover, A14 Bionic – the fastest chip in a smartphone, industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, protection against everyday spills, including coffee and soda, high-powered wireless charging with MagSafe, and 5G.

The soundtrack music is “The Candy Man” by Aubrey Woods.

iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning April 30. Customers can also purchase for their iPhone new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.

The new purple finish joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes.