Amazon highlights that “anytime is a good time to save” in its latest commercial, which focuses on its everyday low prices.

The spot features a diverse cast of people – including a dad who’s up early with the baby, a dad brushing his teeth, a farmer attending to her goats, a teenage girl who’s with her deaf-mute friend, and a woman awaiting rescue from a tree-tangled parachute – using the Amazon app and finding amazingly low prices. They all decide – alone or encouraged by their closed ones – to buy the item they see at such a low price.

“Spend Less. Smile More.” an onscreen line reads at the end of the commercial, which features the voiceover declaring “At Amazon, anytime is a good time to save”.