Allstate Marching Band Commercial

Allstate celebrates its status of Official Sponsor of the College Football Playoffs in a new commercial.

The spot features a woman driving to Allstate, where she learns that she saved $718 for having switched to Allstate. The voiceover welcomes her to the “town” where they have just lowered their auto rates and “savings like that follow you everywhere.” The savings are illustrated through a marching band that follows the woman’s car even at a car wash, taking a “shower” along with the car.

“Now, get new lower auto rates with Allstate. Because better protection costs a whole lot less,” the voiceover also says at the end of the spot, adding the tagline “You’re in good hands with Allstate” and urging viewers to click or call for a lower auto rate today.

Allstate has released several other ads created in the same style, highlighting that you can save hundreds when you switch to Allstate. One of them features a woman driving her pickup truck and making waves with her hand in the air as she learns how much she has saved by switching to this insurance company. The lobsters she transports are shown dancing in a cage as she drives down a road.

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