Alienware promotes its gaming hardware, accessories and apparel in a new commercial.
The spot, titled “Defy Boundaries” and directed by Kristian Mercado Figueroa, features a series of users as they break the boundaries of reality and enter a fantastical world. A woman who’s jogging, for instance, becomes super speedy and passes through a cafe wall, wearing her Alienware gaming headset. One of the cafe managers travels with his gaming laptop to a different dimension, where he meets a woman in a wheelchair who clicks on her wireless mouse, which turns into a custom gaming setup for a round of “Cyberpunk 2077”.
The song used in the ad is “Can’t Hold Me Back” by BIMINI & Carneyval.
Alienware is an industry leading innovator that manufactures the best gaming laptops & desktops that provide users with immersive and exhilarating gaming experiences. Its gaming laptops are compact, powerful and designed with latest Intel Core processors for providing the most intense gaming experience.