Aldi UK has launched its Easter ad campaign with a first spot, highlighting that “There’s lots to like at Aldi this Easter”.

The colorful spot features a diverse cast singing “I Like It Like That” as a variety of foods are displayed. The 100% British lamb, the salmon fresh from Scotland, hot cross buns with chilli and cheese, and branded chocolate Easter eggs – all take centre stage in the 30-second advert, which also informs that lamb will be in stores starting March 29 and salmon starting April 1st.

“Like a supermarket with all that and more. You might like Aldi this Easter,” the voiceover says at the end of the advert, which features Pete Rodriguez’s 1967 song “I Like It Like That”.

The retailer also informs that products and price may vary in Scotland.