Albert Bartlett has enlisted three acrobats from Canada’s Flip Fabrique circus group, including social media phenomenon Jacob Grégoire, to star in its new “Make It Extraordinary” ad campaign.

The 30-second advert, developed by creative & research agency Guy & Co, production company Infinite and media agency Carat, features the trio of acrobats at Albert Bartlett’s potato picking line demonstrating, in a fantastical way, the five-star treatment that every one of Albert Bartlett’s potatoes receives.

The soundtrack music is Verdi’s classic “Libiamo, ne’ lieti calici” from La Traviata, re-arranged by composer Debbie Wiseman OBE.

The TV spot, which carries the tagline “Make It Extraordinary,” has been directed by Nalle Sjöblad, who was a silver Cannes Lion 2021 winner, and premiered on 19th November 2021, during Coronation Street.

The multi-million-pounds “Make It Extraordinary” campaign also includes cinema, digital and social media advertising, as well as an Instagram and Tik Tok challenge with a top prize that consists of a trip to London and a special meeting with English two-star Michelin chef Michel Roux Jr at his restaurant, Le Gavroche.