Albert Bartlett Potatoes Advert Actors

Albert Bartlett has enlisted three acrobats from Canada’s Flip Fabrique circus group, including social media phenomenon Jacob Grégoire, to star in its new “Make It Extraordinary” ad campaign.

The 30-second advert, developed by creative & research agency Guy & Co, production company Infinite and media agency Carat, features the trio of acrobats at Albert Bartlett’s potato picking line demonstrating, in a fantastical way, the five-star treatment that every one of Albert Bartlett’s potatoes receives.

The soundtrack music is Verdi’s classic “Libiamo, ne’ lieti calici” from La Traviata, re-arranged by composer Debbie Wiseman OBE.

The TV spot, which carries the tagline “Make It Extraordinary,” has been directed by Nalle Sjöblad, who was a silver Cannes Lion 2021 winner, and premiered on 19th November 2021, during Coronation Street.

The multi-million-pounds “Make It Extraordinary” campaign also includes cinema, digital and social media advertising, as well as an Instagram and Tik Tok challenge with a top prize that consists of a trip to London and a special meeting with English two-star Michelin chef Michel Roux Jr at his restaurant, Le Gavroche.

Tags: ,