British online casino company 32Red has dropped a new ad to promote its entertainment credentials.

The spot, created in partnership with strategic marketing agency HOME and production company Chief, features celebrity character Keith Lemon introducing viewers to the large variety of games and offers available at 32Red, all brought to life in the glitzy primetime studio setting. Lemon is shown backstage at 32Red, among the colourful characters from the casino’s range of games, getting ready to step on the stage.

There are a series of “incredible” moments which include a quick change, a slow motion mic catch, and being immersed in games like Tipping Point and I’m A Celebrity.

At the end of the advert, Keith arrives on stage and showcases the games and offers available at 32Red.

Set against Sam and the Womp’s “Bom Bom”, the spot airs on digital and across channels including ITV, Channel 4 and Sky.