Zales advertises its Mother’s Day Specials in a new commercial, that encourages people to give their moms a diamond this Mother’s Day.

“A mom’s love is strong, beautiful. A mom’s love makes us rise and heal, and overcome. There is nothing mom’s love can’t do,” the voiceover says on the 15-second spot, which features a mother playing the piano with her little son, a mother kissing her teenage daughter’s forehead, and two mothers who receive diamond earrings from their family members on Mother’s Day.

The commercial ends with the voiceover saying “Give your rock a diamond this Mother’s Day”.

The brand hihglights that you can save up to 50% off Mother’s Day Specials and take an extra 20% off select clearance. Moreover, customers can also save during the ongoing flash sale; thus they can get $40 off $120 or more.

The Mother’s Day Specials include an Enchanted Disney Belle Diamond Accent Rose in Glass Dome Pendant in Sterling Silver and 10K Rose Gold, Enchanted Disney Villains Maleficent Pink Topaz and 1/10 CT. T.W. Enhanced Black Diamond Thorn Ring in 10K Rose Gold, Enchanted Disney Aladdin Oval Swiss Blue Topaz and 1/15 CT. T.W. Diamond Bolo Bracelet in Sterling Silver and 10K Gold, and more.