Walmart advertised its Pickup service in its year’s Super Bowl commercial, dubbed “Famous Visitors”.
The spot, created by Publicis, marks the retailer’s first Big Game ad and brings 12 “visitors” from popular TV shows and movies together as they all go to Walmart to pick up what they need. Among them are Flash Gordon and Buzz Lightyear, Bill S. Preston, Esq. of Bill & Ted’s Excellent Adventure, who’s arriving to a Walmart parking lot via his iconic telephone booth, and many other characters from productions like Star Wars, Guardians of the Galaxy, Blade Runner, The Lego Movie, Arrival, Mars Attacks, Men in Black, Star Trek and Marvin the Martian.
The songs used in the ad are “Sure Feels Good To Me” by Warrant and “I’m Casting My Lasso Towards The Sky” by Slim Whitman.
“Free pick up on everything for your journey. Out-of-this-world convenience” onscreen lines read at the end of the commercial.