Walmart has dropped a new commercial to announce its Free Assembly brand, a new, modern fashion brand available exclusively at Walmart.
The spot features a cast of models rocking pieces from the brand’s Fall 2020 collection, which let you mix, layer and assembly freely. Modern silhouettes and styles that are easy to mix, layer and assemble freely are at the core of the new fashion line-up.
Serving as soundtrack is a catchy tune, that urges listeners to go as there’s no time.
Described as “a modern fashion brand that offers elevated style essentials at an incredible value,” Free Assembly is born, according to Denise Incandela, SVP Women’s Group, Elevated and Online Brands, Walmart, “from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.” “It’s as timeless as it is versatile, with wardrobe staples that are easy to mix, layer and assemble freely. These are pieces designed to have staying power,” .also said in a press statement.
The Free Assembly Fall 2020 collection, now available for purchase, includes more than 30 items for women and 25 items for men, all priced between $9 and $45.
The retailer has added more than 1,000 apparel brands to its online assortment in the past few years and has a new strategic partnership with leading re-commerce business thredUP.