Vrbo aims to convince people to take their holiday to a Vrbo vacation home this Christmas season.
“When the only thing that matters is being together, why not bring the holidays to a Vrbo vacation home? Somewhere with more space to get even closer to the people you love?” the voiceover asks on the 60-second spot, which features a diverse cast of families arriving at their Vrbo vacation home, ready to spend the holidays. Some of them focus on preparing food and gathering all around the table for a meal, either inside or outside, others prefer enjoying drinks and taking photos, and others, who go to a vacation home in the mountains, prefer doing sports.
“Your together awaits with Vrbo” the voiceover says at the end of the commercial.
Vrbo offers, on its website, a list of top winter destinations, top pick in various regions, and more. Since the COVID-19 pandemic started, Vrbo has adapted its advertising in order to reach an audience that includes mostly parents working from home, who can afford the flexibility, along with their children, who study online, to change the environment and rent a private place to stay for a while.