Subway has released a series of new ads featuring Deion “Primetime” Sanders to promote its new limited-time Buffalo Chicken and BBQ Chicken Footlong.
One of the commercials, titled “Autograph,” shows the NFL legend and notorious high-stepper giving autographs to his fans and encouraging them to go to Subway or order online and enjoy the sandwich chain’s menu items. “Anything for my fans,” Sanders says.
The spot ends with the voiceover urging viewers to try the new Buffalo Chicken or BBQ Chicken Footlong, which are available for a limited time only at participating restaurants.
Subway, which is the Official Sandwich Sponsor of the National Football League (NFL), teamed up with Sanders earlier this Fall, in September, for a campaign that aims to bring players and fans together through a friendly competition to get them dancing on-the-field and on social media to raise money for a worthy cause – NFL PLAY 60, the NFL’s national youth health and wellness program that encourages kids to get physically active for at least 60 minutes a day.
Subway encourages football and sandwich fans to share their own version of the Footlong Shuffle on social media. For every on-the-field Footlong Shuffle performed by an NFL player this football season, the sandwich restaurant chain will donate $50,000 to NFL PLAY 60, up to $1 million, and will also make an additional donation on behalf of each participant.