Sipsmith Gin has launched its very first advert, which brings to life the brand’s story and highlights its commitment to make no compromise.

The spot, which is a stop-motion animation film created by Ogilvy, features the brand’s mascot, Mr. Swan (voiced by British comedian Julian Barratt), explaining why the Sipsmith Gin tastes so “outrageously good” by taking viewers on a journey through the Sipsmith distillery in London, where the gin is all handcrafted. There, he shows how a passionate team of distillers, starting from the talented “juniper guy,” make no compromise throughout the entire process when it comes to quality.

Mr. Swan also says that Sipsmith only uses gin from the heart of the batch and that bottles are finally dipped in some sort of “magical liquid,” which is actually wax.

“So you see, we could make our life a lot easier but at Sipmsmith we make gin, not compromises,” Mr. Swan says at the end of the advert.