Quicken Loans continues its “Home is more than a house” campaign with a new installment, that says chores are more than chores at home.
“Go time when the day-to-day becomes ‘Not today’. That’s when a house becomes home,” the voiceover says on the 15-second spot, which features a man folding the laundry who throws a “ball” made out of clothes toward the washing machine, hoping he would score. However, his wife shows up just in time and stops him from scoring, saying “Not my house”. Surrounded by several mascots, she then starts showing off some dance moves.
The song used in the ad is, as always, Bob Dylan’s 1970 song “The Man in Me” (from his 11th studio album, “New Morning”).
The commercial also informs that Rocket Mortgage by Quicken Loans is Proud Supporter of College Athletics.
Rocket Mortgage is the online and mobile-friendly mortgage application process developed by Quicken Loan which helps customers, with on-demand assistance from licensed mortgage advisers available with just a tap, to go through the loan process at their own pace.
In previous spots, Quicken Loans has highlighted that home is much more than a house and that Rocket Mortgage has been helping millions of Americans to finance the home of their dreams, so you can spend your time making your house home.
Over the years, the mortgage lending company has also teamed up with actor/comedian Keegan-Michael Key, actor Ryan Kitley, and pro golfer Rickie Fowler to promote its Rocket Mortgage app, which helps customers, with on-demand assistance from licensed mortgage advisers available with just a tap, to go through the loan process at their own pace.