PUMA has released a new ad for J. Cole’s first signature basketball sneaker, the RS-Dreamer.
The spot features the Carolina rapper exhausted on a basketball court, while in the background he’s shown working on his jump shot. The voiceover, Master P, tells him “You can’t be serious. I know you ain’t bout to try and do what I think you bout to try to do, cause that would be crazy. And you ain’t crazy is you? I mean, what’s the odds?”.
The RS-Dreamer features “RS foam” and innovative RS technology for superior on-court mobility, enhanced durability and traction, a disruptive cord lacing system and PUMA’s signature ProFoam in the midsole for rebound and energy return. It also features the Dreamer logo.
“When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others,” J. Cole said in a press statement regarding the launch of the new sneaker.
The partnership between Cole and the global sports company was announced earlier this year, with a TV spot that aired during All Star Weekend and that aimed to inspire people to never let go of their dreams.
The RS-Dreamer, which has already been spotted on several NBA and WNBA athletes, will be worn on the court by PUMA Hoops athletes.
Starting July 31st, the sneaker is available for purchase exclusively in store and online at the Foot Looker Inc. Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay), PUMA.com, and PUMA stores, for $125.
Additional iterations of the RS-Dreamer are slated to release throughout 2020.